10th Anniversary Campaign
10th anniversary of Shop&Miles through a custom anniversary logo and key visual system.
Year:
Shop&Miles
Timeframe:
2025
Tools:
Spline, Photoshop
Category:
Graphic Design
Overview
Celebrating ten years of Shop&Miles with a unified anniversary identity.
To mark the 10th anniversary of Shop&Miles, I designed a dedicated anniversary logo alongside a campaign visual system that extended the celebration across digital communication channels. The creative direction combined the brand’s iconic elements with travel-inspired compositions, creating a premium and instantly recognizable campaign identity.
Creating an anniversary identity that felt celebratory while staying true to the Shop&Miles brand.
A milestone campaign needed more than a commemorative logo. The challenge was to develop a visual language that could express ten years of the brand while remaining flexible across different destinations, rewards and campaign assets without losing consistency.
A scalable anniversary identity built around travel and rewards.
I created a bespoke 10th anniversary logo and developed a collection of key visuals that integrated destination landmarks, Shop&Miles coins and reward-focused products into a cohesive campaign world. The resulting visual system celebrated the brand’s milestone while providing a flexible framework that could be adapted across multiple digital touchpoints and promotional materials.
