Summer with Shop&Miles
A seasonal campaign visual system blending everyday summer moments with the iconic Shop&Miles coin.
Year:
Shop&Miles
Timeframe:
2026
Tools:
Midjourney,Photoshop
Category:
Creative Design
Overview
A playful summer campaign built around the idea that Shop&Miles is part of every summer moment.
For the 2024 summer campaign, I developed a visual language inspired by the campaign message “Shop&Miles Yazın Her Anında Saklı.” Everyday holiday scenes were reimagined by seamlessly integrating the iconic Shop&Miles coin into real-life environments, turning familiar moments into branded visual discoveries while maintaining a premium and aspirational aesthetic.
Creating a seasonal campaign that felt distinctive without relying on conventional travel advertising.
Summer campaigns often fall into predictable visual clichés. The challenge was to create a recognizable campaign system that could communicate the Shop&Miles brand naturally, while making the campaign message memorable across multiple digital touchpoints.
Transforming the Shop&Miles coin into a natural part of summer.
I designed a series of surreal yet believable key visuals where the Shop&Miles coin became an organic element of each scene—from iced coffee and beach umbrellas to pool floats and holiday accessories. By blending branded objects with real-world environments, the campaign visually reinforced the idea that Shop&Miles is hidden in every moment of summer, creating a cohesive and highly recognizable visual identity across digital channels.
